I've just been on Radio Cambridgeshire to, inexplicably, plug my book The King of Sunlight, which came out three years ago. You can listen to it here if you really want to - the Andy Burrows show, it should be online from about 10am on Friday.
The producer told me that "The USP is that Andy doesn't know in advance what they are so no previous knowledge is presumed on the part of the listener! It's always fun and very informal." Is that not the best way of turning "the presenter hasn't read it" into a positive ever? I hate to tell them, but from my experience of local radio interviews, it's not a USP...
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2 comments:
It stands for "unbelievably sad part"
That's my local radio station, pity I didn't know beforehand.
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