Number Crunching

10 = number of journalists recruited for launch of Big Issue India
6 = number of journalists (including two subs) currently working on Big Issue in England

Apparently John Bird's "sending in an editorial team from the UK to help guide the launch", too, so presumably while they're out there the London edition will be produced by two vendors and a dog.

17 = years after the launch of The Big Issue it took John Bird to attempt to launch an edition in India, a country with 170 million homeless people
6 = years after the launch of The Big Issue it took John Bird to attempt to launch an edition in LA, where he went to live for several years