I was interviewed by Chris Evans this afternoon.
Sat in the Eye office, going through the post, and a producer phoned up and said 'one of our listeners has asked us a wierd question about William Lever, the founder of Unilever.'
'I can answer that,' I said. 'I wrote a book about him.'
'Can you come on air?' she said.
So I did.
You can listen to it on the page you get to by clicking the title. It's about 90 minutes into the show, at 6.30pm.
They said the name of the book twice. Three hours later, the hardback had gone up 198,000 places on the Amazon sales listing.