Thursday, August 21, 2008
Notes to editors
Three memories of the PR industry dating from my brief career in celebrity journalism, inspired by reading the memoirs of Mark Frith – look into those eyes and feel your soul begin to ebb away – in this week’s Daily Mail.
1. The record company publicist, who, when informed that this was a really really bad time to call and the only reason I’d picked up the phone at all was because I thought she might be the libel lawyer with the vital piece of information I needed before press deadline in a matter of minutes – pitched thus: “it’s alright, this won’t take long, I just wanted to check you’d got the press pack I sent over for Miss-Teeq? You did? And what did you think of the sampler? And would you consider them for a cover? You wouldn’t? That really surprises me, because we thought they’d be a perfect fit for The Big Issue, because, you know, they’re from the streets. I mean obviously, I don’t mean they’re actually homeless.”
2. The brutally honest lady at Henry’s House, who when pressed for why she wouldn’t give us an interview with Will Young after he won Pop Idol in 2002 (even when I hit her with the usual “but if you say no, TRAMPS WILL STARVE” schtick), admitted: “to be honest he’s quite dull. We’re holding him back until he’s got a bit more to say.”
3. The rather less convincing PR for the MOBO awards, to whom, in an attempt to get any human reaction from her whatsoever, I repeated the story about John Mckie from Smash Hits throwing up all over Mariah Carey. “Mariah was so nice about it,” she beamed, glassy-eyed. D'you think she was telling the truth, boys and girls?